You’re reading our thoughts on entrepreneurship, a publication about running a startup, small business, growing your team and managing your day to day by +SixZero Design Agency.

Share on twitter
Share on facebook
Share on Facebook
Share on linkedin
Share On LinkedIn
Share on email
Email to your friend

Lots of founders only want to build the next Facebook, Instagram, AirBnB, Grab, etc i.e. a startup with huge user base.

I think this is a mistake.

You should never limit yourself to starting only what you believe is going to be a multi billion dollar startup.

‘It’s never going to be as big as Facebook or Grab! Why are you building it? You have more talent than that.”

I have heard this over and over again in many networking parties, mentoring sessions, demo days. I cringe every time I hear this, in fact I am cringing right now thinking about it.

Most people think that it’s epic or nothing. It’s the Silicone Valley dream lifestyle mentality that have influenced people to think this way. It has made people to perceive any idea with potential of making 1MM or 5MM in annual revenue as a bad idea.

Founders should start by building a company that they won’t be tired/bored of working on day in and day out.

Bad days are definite, but it should be an idea/startup that the founder(s) will still be motivated to work through. Any idea is good if you are willing to work through it and pivot as you see fit with your vision set on growing it.

Facebook started as a simple ‘hot or not’ app for university students. AirBnB was just few guys selling an airbed to sleep and cereal as the breakfast. Uber was just a black car booking app.

You don’t need to chase the next “big thing” to have a successful tech company, and it could grow to that size without you initially thinking it would have.

Just build something that you will be motivated to spend 18 hours a day on.

Since you’re here …

… we have a small favour to ask.

We don’t do any ads or promoted content to make sure we stay free from commercial bias and not influenced by any companies. Unlike many content sites, we haven’t put up a paywall – we want to keep our articles as widely available as we can. So you can see why we need to ask for your help.

If everyone who reads our articles, who likes it, helps to support it, our future would be much more secure. For as little as $1, you can support Dconstrct – and it only takes a minute. Thank you.

Sathyvelu Kunashegaran

Sathyvelu Kunashegaran

I don’t know 99.9% of things out there, but the 0.1% that I do know — I am world class at it. My current 1% is entrepreneurship, product design (UI,UX) and non-fiction books.

If you liked this article, you’ll probably like reading these articles too.

Like what you read, want more?

Subscribe to our weekly design newsletter.

We hate spam as much as you do, so we’ll never send you more emails than you want, and you can unsubscribe at any time.